WAEC 2025 MARKETING ANSWER


MARKETING OBJ
1-10: DDDCBAABBA
11-20: BCBDDCDDBB
21-30: ACCDBDCBCA
31-40: BACDBCCDCB



Scroll down down for VERSION II answers
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(VERSION I)

(1a)
(i) Industrial product - Industrial printer
(ii) Consumer product - Packs of noodles

(1b)
(PICK ANY FOUR)
(i) Industrial product is used for business or production purposes while consumer product is used for personal or household purposes.

(ii) Industrial product helps generate income or support operations while consumer product satisfies personal needs or wants.

(iii) Industrial product is usually bought by organizations or businesses while consumer product is bought by individuals for personal use.

(iv) Industrial product often requires technical knowledge to operate or install while consumer product is easy to use and requires little or no expertise.

(v) Industrial product is often bought in smaller quantities but at higher value while consumer product is usually bought in larger quantities but at lower value per unit.

(vi) Industrial product has a longer buying process with more formal procedures while consumer product is purchased quickly with simpler decision-making.

(1c)
(PICK ANY FIVE)
(i) Problem recognition: Mr. John realized there was a need for food items for his daughter's birthday party.

(ii) Information search: He looked for information on where to buy the noodles, considering brands, prices, and availability.

(iii) Evaluation of alternatives: He compared different brands or pack sizes based on quality, cost, and taste.

(iv) Purchase decision: He selected the most suitable option and made the purchase.

(v) Pre-purchase planning: Mr. John might have planned how many packs of noodles were needed based on the number of expected guests.

(vi) Influence of external factors: His decision may have been influenced by advertising, store promotions, or recommendations from friends or family.

(vii) Establishing Criteria: He determines the criteria for selection, such as taste, price, and quantity.

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(2a)
(PICK ANY ONE)
Sales promotion is a short-term marketing strategy used by businesses to increase the demand for a product or service through incentives, discounts, and special offers.

OR

Sales promotion refers to all marketing efforts, other than personal selling, advertising, and publicity, that stimulate consumer purchasing and dealer effectiveness, such as coupons, samples, contests, and discounts.


(2bi)
(PICK ANY ONE)
Coupon: This is a certificate or code that offers customers a discount or rebate when purchasing a product. It encourages trial and repeat purchases.

OR

Coupon: This is a promotional tool that offers customers a discount or special offer when they purchase a product or service.

(2bii)
(PICK ANY ONE)
Sample: A sample is a small quantity of a product given to consumers for free to encourage them to try the product and potentially buy more in the future.

OR

Sample: A sample is a free trial portion of a product given to customers to promote awareness, encourage trial use, and boost future sales.

(2biii)
(PICK ANY ONE)
Premium: A premium is a reward or gift offered to customers when they buy a product. It can be a free item or a low-cost item that adds value to the purchase.

OR

Premium: This is a free or low-cost item offered as an incentive to encourage the purchase of a product or service, often used to attract or reward customers.

(2biv)
(PICK ANY ONE)
Contest: A contest is a promotional activity where consumers participate in a competition and winners receive prizes. It helps create engagement and increase brand awareness.

OR

Contest: This is a marketing strategy where customers compete for a prize by performing a task, used to engage consumers, promote products, and increase brand awareness.

(2c)
(PICK ANY FIVE)
(i) Magazines have a long shelf life and are often kept for future reading

(ii) They offer high-quality images and print that enhance the visual appeal of ads

(iii) They target specific audiences based on interests or professions

(iv) Magazines are read by a loyal and engaged audience

(v) They allow detailed product information and storytelling

(vi) Ads in magazines are less likely to be ignored compared to digital ads

(vii) National and international coverage is possible through magazine distribution

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(3a)
(PICK ANY FIVE)
(i) Distributors help in the bulk purchase and resale of the company’s products to retailers.

(ii) They ensure wide distribution and availability of the company’s products across various regions.

(iii) Distributors provide storage facilities that help preserve the goods before reaching consumers.

(iv) They assist in promoting the company’s products within their areas of operation.

(v) Distributors serve as a link between the manufacturer and the final consumer.

(vi) They offer feedback and market intelligence to the manufacturer about customer needs.

(vii) Distributors sometimes handle after-sales services and complaints from retailers.

(3b)
(PICK ANY FIVE)
(i) The nature of the product, such as whether it is perishable, fragile, or bulky.

(ii) The cost of the transport method and its impact on overall expenses.

(iii) The distance between the production site and the distributors locations.

(iv) The speed and timeliness required for delivery to meet demand.

(v) The availability and reliability of the transport mode.

(vi) The security and safety measures provided during transportation.

(vii) The accessibility of roads or routes to the distributors destinations.

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(4a)
(PICK ANY ONE)
A market union is a group or association of traders who come together within a particular market to promote their collective interests, ensure orderliness, and coordinate commercial activities among members.

OR

A market union is an organized association of traders who operate within a specific market. The union serves to regulate trading activities, protect the interests of its members, and ensure harmony among traders.

(4b)
(PICK ANY FOUR)
(i) Regulating the prices of goods to avoid unfair competition

(ii) Protecting members from exploitation and harassment

(iii) Providing financial assistance or cooperative loans to members

(iv) Settling disputes among traders

(v) Representing members’ interests before government authorities

(vi) Organizing training and seminars for business improvement

(vii) They can provide members with valuable market information, such as trends, prices, and demand.

(viii) They can work to improve market infrastructure, such as storage facilities, sanitation, and security.

(4c)
(PICK ANY FIVE)
(i) Protects the product from damage and contamination

(ii) Enhances the appearance of the product, making it attractive to buyers

(iii) Helps in easy handling, storage, and transportation

(iv) Promotes brand identity and product recognition

(v) Provides important information such as usage instructions and expiry dates

(vi) Reduces the risk of theft or tampering

(vii) Increases the shelf life of the product

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(5a)
(PICK ANY ONE)
E-marketing is the use of electronic means such as the internet, emails, and social media platforms to promote, advertise, and sell products and services.

OR

E-marketing refers to all forms of marketing activities carried out through electronic devices and digital platforms.

(5b)
(PICK ANY FOUR)
(i) It allows businesses to reach a wider and global audience at a lower cost.

(ii) E-marketing enables real-time interaction and communication with customers.

(iii) It provides measurable results through tools like web analytics and performance tracking.

(iv) It supports 24/7 marketing and sales without time limitations.

(v) It helps businesses to personalize marketing messages to target specific customer groups.

(vi) It enhances customer convenience through online product browsing and purchasing.

(5c)
(PICK ANY FIVE)
(i) It helps to increase the company’s sales and revenue by accessing larger markets.

(ii) It allows businesses to take advantage of global market opportunities and demand.

(iii) It helps to diversify market risks and reduce dependence on local markets.

(iv) It enables companies to achieve economies of scale in production and distribution.

(v) It promotes global brand recognition and competitiveness.

(vi) It allows companies to exploit new sources of raw materials and cheaper labor.

(vii) It helps businesses to expand their operations and gain international experience.

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(6ai)
(PICK ANY ONE)
Supply: This is the quantity of a product that producers are willing and able to offer for sale at a given price and time.

OR

Supply: This refers to the amount of goods or services that sellers make available in the market depending on price and demand.

(6aii)
(PICK ANY ONE)
Wants: These are desires or needs for goods and services that are not essential for survival but improve comfort and satisfaction.

OR

Wants: These refer to things individuals wish to have, which are influenced by culture, environment, and personal preferences.

(6b)
-Marketing and Product Concepts (Wox Ltd):
(PICK ANY TWO)
(i) The company focuses on identifying and satisfying customer needs and wants.

(ii) It prioritizes continuous product improvement and innovation to meet quality expectations.

(iii) Customer satisfaction is seen as the key to achieving long-term profitability.

(iv) Marketing strategies are centered on delivering superior value to consumers.

-Production and Selling Concepts(Manti Ltd):
(PICK ANY TWO)
(i) The company emphasizes mass production to lower unit costs and increase availability.

(ii) It assumes that customers will buy products mainly if they are affordable and widely accessible.

(iii) Sales techniques and aggressive promotion are used to push products into the market.

(iv) The focus is on selling what the company produces rather than producing what the market wants.

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(VERSION II)




(1a)
(i) Industrial printer (Industrial product )
(ii) Packs of noodles (Consumer product)

(1b)
(PICK ANY FOUR)
(i) Industrial printer for business use While noodles for personal consumption.

(ii) Industrial printer is typically bought in single units While noodles are bought in bulk or packs.

(iii) Industrial printer purchase involves careful evaluation and planning While noodle purchase is often routine or impulse.

(iv) Industrial printer purchase involves multiple stakeholders While noodle purchase is typically individual.

(v) Industrial printer is a complex product requiring technical expertise While noodles are a simple, everyday product.

(vi) Industrial printer is used for business operations, While noodles are for personal consumption.

(1c)
(PICK ANY FIVE)
(i) Problem recognition: Mr. John realizes his daughter's birthday party is coming up and he needs to plan for snacks.

(ii) Information search: Mr. John gathers information about potential snack options.

(iii) Alternative evaluation: Mr. John evaluates different snack options, such as chips, cakes, or other types of food.

(iv) Product selection: After evaluating the options, Mr. John decides that noodles would be a great choice for the party.

(v) Supplier selection: Mr. John decides where to buy the noodles. He might choose a supermarket, an online grocery store, or a local market.

(vi) Purchase decision: Mr. John finalizes his decision on which specific noodle product to buy.

(vii) Purchase action: Mr. John buys the chosen noodle packs from the selected supplier.

(viii) Post-purchase evaluation: After the party, Mr. John evaluates how well the noodles were received by the guests.

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(2a)
(PICK ANY ONE)
Sales promotion is a marketing tactic that uses incentives, rewards, or other stimuli to encourage customers to purchase a product or service, often with the goal of driving short-term sales growth, increasing brand visibility, or promoting a specific product or offer.

OR

Sales promotion refers to short-term incentives or activities designed to stimulate sales, increase brand awareness, and drive customer engagement.

OR

Sales promotion refers to a set of marketing techniques used to temporarily boost demand, stimulate sales, and enhance brand visibility through various incentives, such as discounts, contests, free samples, or special offers, aimed at customers, retailers, or sales teams.

(2bi)
Coupon:
(PICK ANY ONE)
A coupon is a voucher or code that offers a discount or special deal on a product or service, encouraging customers to make a purchase.

OR

A coupon is a document or digital code that entitles the holder to a discount or rebate on a specific product or service, promoting sales and customer loyalty.


(2bii)
Sample:
(PICK ANY ONE)
A sample is a free trial product or portion given to customers to experience and evaluate a product's quality and benefits, aiming to generate interest and encourage future purchases.

OR

A sample is a complimentary product or service provided to potential customers to demonstrate its quality, features, and benefits, allowing them to experience it firsthand.


(2biii)
Premium:
(PICK ANY ONE)
A premium is a free or discounted item offered as an incentive with the purchase of another product, adding value to the transaction and encouraging customers to buy.

OR

A premium is a valuable item or service offered free or at a reduced price with the purchase of a product, enhancing the perceived value of the purchase and fostering brand loyalty.

(2biv)
Contest:
(PICK ANY ONE)
A contest is a promotional event where customers participate in a competition or creative challenge for a chance to win a prize, generating excitement, engagement, and brand interaction.

OR


A contest is an interactive marketing tool where participants compete for prizes or recognition, engaging customers, generating buzz, and encouraging brand interaction and loyalty.


(2c)
(PICK ANY FIVE)
(i) Magazines enable advertisers to target their desired audience effectively.
(ii) Magazines offer high-quality paper and printing for advertisement
(iii) Magazines are often kept for weeks or months, providing prolonged exposure to advertisements.
(iv) Magazines are seen as credible sources, enhancing advertisers' brand image.
(v)Magazines allow advertisers to target specific niches or interests.
(vi)Magazines provide measurable results, tracking campaign effectiveness.
(vii) Magazine readers are engaged, leading to higher ads recall and response rates.
(viii) Magazines provide a permanent record of advertisements, increasing brand awareness and recall.

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(3a)
(PICK ANY FIVE)
(i) Distributors Purchases in large quantities and break them into smaller lots for resale to retailers or smaller buyers.

(ii) Distributors involved in holding stock in warehouses until it is needed by retailers or final consumers.

(iii) Distributors moves products from the manufacturer to various retail outlets or regions.

(iv) Providing working capital by paying the manufacturer and extending credit to retailers.

(v) Expanding the reach of the manufacturer’s products into new geographic or niche markets.

(vi) Participating in advertising and sales promotion efforts to increase product demand.

(vii) Building and maintaining relationships with retailers and sometimes end consumers.

(viii) Providing valuable information on market trends, customer preferences, and competitor activities

(3b)
(PICK ANY FIVE)
(i) The affordability of the mode in relation to the company's budget

(ii) The speed and timelines required for delivery to meet demand

(iii) The quality of roads or presence of rail networks in destination areas.

(iv) The security and safety measures providing during transportation

(v) Perishability and fragility of confectioneries may influence mode selection.

(vi) The nature of the product, such as whether it is perishable, fragile or bulky

(vii) The availability, Accessibility and reliability of the transport mode.

============================

(4a)
(PICK ANY ONE)
Market union are group of people that are responsible of coordinating and maintaining peace and order in the market.

OR

Market union is a unified market group formed to reduce or eliminate trade barriers and estate common policies and regulations to facilitate the free movement of good and services

(4b)
(PICK ANY FOUR)
(i) Market unions remove or reduce tariffs, quotas, and other trade barriers among member countries.
(ii) Market unions establish a common external tariff on imports from non-member countries.
(iii) Market unions facilitate the free movement of goods among member countries.
(iv) Market unions allow for the free movement of services among member countries.
(v) Market unions facilitate the free movement of capital among member countries.
(vi) Market unions allow for the free movement of labor among member countries.
(vii) Market unions promote economic integration among member countries.
(viii) Market unions harmonize policies and regulations among member countries to facilitate economic cooperation.

(4c)
(PICK ANY FIVE)
(i) It helps to Protects the product from damage and contamination

(ii) Packaging helps to Identifies the product and brand

(iii) It makes the product attractive to customers and promotes sales

(iv) It provides convenience in use and storage

(v) It ensures safety through tamper-evident features

(vi) Packaging preserves product quality and freshness

(vii) It provides important product information and requirements

(viii) It helps to enhance brand image and reputation

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(5a)
(PICK ANY ONE)
E-marketing refers to the promotion of products, brands, or services using digital channels such as search engines, social media platforms, email, and websites.

OR

E-marketing is the use of digital technologies and online platforms to promote products, services, or brands, engaging with customers and driving sales through various digital channels, including social media, email, search engines, and websites.

OR

E-marketing refers to the strategic promotion and advertising of products or services through digital channels, leveraging online platforms, data analysis, and targeted communication to reach and engage with target audiences, build brand awareness, and drive conversions.

(5b)
(PICK ANY FOUR)
(i) E-marketing allows businesses to reach a global audience.

(ii) E-marketing is often more cost-effective than traditional marketing methods.

(iii) E-marketing enables businesses to target specific audiences and demographics.

(iv) E-marketing provides measurable results, allowing businesses to track campaign effectiveness.

(v) E-marketing allows for personalized communication with customers.

(vi) E-marketing campaigns can be easily adjusted and optimized.

(vii) E-marketing allows businesses to have a 24/7 online presence.

(viii) E-marketing provides valuable data and insights on customer behavior.

(5c)
(PICK ANY FIVE)
(i) To expand customer base and increase market share beyond domestic borders.

(ii) To tap into new markets and generate additional revenue streams.

(iii) To reduce dependence on a single market and diversify customer base.

(iv) To gain a competitive edge by being present in multiple markets.

(v) To achieve economies of scale by producing and marketing products globally.

(vi) To access new resources, such as raw materials, labor, or technology.

(vii) To capitalize on growth opportunities in emerging markets.

(viii) To build and strengthen the brand's global presence and reputation.

============================

(6ai)
Supply:
(PICK ANY ONE)

Supply refers to the quantity of a product or service that producers are willing and able to produce and sell at a given price level, during a specific period

OR

Supply refers to the total amount of a particular product or service that is available to consumers. It's the quantity of goods or services that producers are willing and able to offer to the market.

(6aii)
Wants:
(PICK ANY ONE)

Wants refer to the desires or aspirations of consumers for specific products or services. Wants are often driven by personal preferences, tastes, and cultural influences.

OR

Wants are the desires or wishes of consumers for particular goods or services. They are the things that people would like to have, but may not necessarily need.

(6b)
Wixx Led (Marketing and Product Concepts)
(PICK ANY TWO)

(i)Focuses on understanding customer needs and wants to create products that meet their expectations.

(ii)Creates unique products that stand out from competitors, often through innovative features, design, or quality.

(iii) Conducts research to understand market trends, customer preferences, and competitor activity.

(iv) Regularly updates and improves products to meet evolving customer needs and stay competitive.

(v) Prioritizes delivering high-quality products that meet customer expectations and build brand loyalty.

Manti Lad (Production and Selling Concepts):
(PICK ANY TWO)

(i)Prioritizes efficient production processes to minimize costs and maximize output.

(ii)Uses aggressive sales tactics to persuade customers to buy the product.

(iii) Aims to reduce production costs to increase profit margins and competitiveness.

(iv) Employs persuasive sales techniques to drive sales and meet targets.

(v) Focuses on producing large quantities of products to meet demand and reduce costs.